Expedia Inc. said its relationship with hotels is moving beyond distribution to focus on hoteliers’ needs for “new product offerings that help our partners reach their goals.”The company is rolling out Expedia Powered Technology, a toolkit of technology, marketing and data offerings that grew out of testing inspiring by feedback from its hotel partners. The product suite includes:
- Private Label Packages: Expedia is offering its “best in class” dynamic packaging technology to enable multi-property partners to offer total vacation experiences directly to their customers Current users include Omni Hotels & Resorts, Barceló and Vacations by Marriott.
- Partner Loyalty Enrollment: Initially tested with Red Lion Hotels Corp. last fall, the technology has advanced to allow hotel partners to enlist and sign up users from Expedia sites for their brand loyalty programs. This program has grown to include three other chains.
- MICE Booking Technology: Expedia said its MICE solution is the first tool that “truly automates the booking process for meeting organizers and hotels in real time,” making RFPs a thing of the past. Hotels can integrate the MICE online booking engine on their websites, allowing customers to configure and directly book their meetings and group lodging online. The technology also enables hoteliers to yield prices for meetings and groups based on multiple dynamic criteria. It is currently live with Best Western Central Europe and the NH Hotel Group in Germany. A global rollout will begin soon.
Article originally published on August 10, 2017 by Michele McDonald, tnooz.com.