The American Advertising Federation
of Panama City held a special “Nuts About Online Communication” luncheon today featuring Christi Day McNeill, online spokesperson for Southwest Airlines
, at GCCC Gibson Lecture Hall. Christi specializes in emerging online and social media for the nation’s largest airline company in terms of domestic customers boarded. In addition to her online media relations duties, Christi works as the “voice” behind the Southwest Airlines
Twitter and Facebook accounts. McNeill understands the reach of modern media and has been the author of several successful story placements creating positive buzz for Southwest Airlines
Attendees were also fortunate to hear Michelle Lacewell, director of marketing at The Resort Collection
of Panama City Beach, speak about The Resort Collection
‘s response to the Deepwater Horizon Oil Spill. Many national media outlets overstated the amount of oil on our beaches, but The Resort Collection
overcame poor press through the heavy use of social media.Â This event was open to all AAF-PC members, so be on the lookout for AAF-PC events in the future!