Have you heard what’s happening with VRBO and HomeAway?
Unfortunately, OTAs and their affiliates have changed the way they talk to consumers. For example, Expedia’s purchase of HomeAway and VRBO; Expedia is using these sites as affiliate booking channels. Consumers visit VRBO and end up booking a reservation through Expedia, which is deeply discounted.
The market moves quickly, and OTAs are manipulating booking channels and confusing consumers. Professional management companies are adjusting accordingly, working to ensure that we remain competitive.