LUV Spirit Magazine The Resort Collection of Panama City Beach teams up with Southwest Airlines Spirit magazine, to present “LUV Is In The Air—A Grand Romantic Giveaway.” The sweepstakes giveaway, a 7-night stay at Grand Panama Beach Resort, The Resort Collection’s luxurious signature property, will be offered to whoever submits the most heartfelt haiku on the subject of––what else––LOVE (LUV). LUV Is In The Air will be the focus of the February 2011 issue of Southwest Airlines Spirit magazine, which reaches 3.2 million readers. This romantic giveaway is currently valued at $30,000. The creative influence behind LUV Is In The Air came from Southwest Airlines’ tribute to its headquarters location at Love Field in Dallas, Texas, and LUV as its ticker symbol on the New York Stock Exchange. Southwest Airlines has contributed two round-trip airline tickets to bring the winning couple to their destination in Panama City Beach, Florida. The upscale fine jewelers McCaskill & Company, located in Destin, Florida has donated $10,000 in jewelry and a romantic dinner-for-two at the award-winning Firefly restaurant in Panama City Beach also awaits the lucky couple. In addition to the luxurious accommodations, the winners will be treated to pampering spa services from The Club at Edgewater and Fusion Spa Salon, an indulgent shopping excursion at Pier Park, car service provided by Sunshine Shuttle, a 4 hour eco-tour with Sun Jammers, a swim with the dolphins at Gulf World, flowers by Blossoms of Chipley and a Justin Gaffrey painting. To be considered eligible to win, contestants must tell their love story in a three-line haiku consisting of 17 syllables, where the first line is 5 syllables, the second is 7 syllables, and the third is 5 syllables. For rules and regulations and to enter the sweepstakes visit For sponsor information, please contact Cornerstone Marketing & Advertising, Inc. – The Idea Boutique at 850.231.3087 x1. About The Resort Collection of Panama City Beach The Resort Collection of Panama City Beach includes the family-friendly Edgewater Beach & Golf Resort, the intimate Majestic Beach Resort, the new luxuriously appointed Emerald Beach Resort, the relaxing Long Beach Resort, the exclusive En Soleil, sophisticated Grand Panama Beach Resort, and the distinctive Marina Landing — all properties managed by The Edgewater Beach Resort Management, Inc. They boast more than 1,000 full-service gulf-front suites and golf villas, 90,000 square feet of combined indoor and outdoor meeting space, 6 Plexicushion tennis courts, multiple upscale retail shops, boutiques, eateries, coffee shops, state-of-the-art fitness rooms, an outdoor basketball court, batting cages, 23 luxurious pools, a 9-hole executive golf course, and 27 holes of championship golf at the Hombre Golf Club on Northwest Florida’s Gulf Coast. For information on The Resort Collection of Panama City Beach, call 866.203.1164 or visit and About Southwest Airlines Spirit Magazine Designed using sophisticated reader-behavior studies, Southwest Airlines Spirit is a general-interest magazine that appeals to the upscale consumer. We explore a wide array of subjects, including pop culture, business, personal technology, sports, health, food, and drink. Unlike any other magazine in its category, Southwest Airlines Spirit lets its sources—from business leaders to celebrities—speak directly to the reader, in their own voices. For more information, visit About Southwest Airlines Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities – Houston, Dallas, and San Antonio. Today, Southwest operates 544 Boeing 737 aircraft among 69 cities. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003. Yearend results for 2009 marked Southwest’s 37th consecutive year of profitability. Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark. Southwest is the United States’ most successful low-fare, high frequency, point-to-point carrier. Southwest operates more than 3,200 flights a day coast-to-coast, making it the largest U.S. carrier based on domestic passengers carried as of March 31, 2010. For more information, visit